Based out of Silicon Valley in San Francisco, California, Taimoor started his career in tech when he co-founded Orange Chef, a food-tech company, with friends. He was Head of Customer Experience at Orange Chef and oversaw the full spectrum of customer experience, including user, product and logistics support, retail/in-store marketing, packaging, brand management, and online marketing, through founding, growth, and acquisition by Yummly (another food-tech company). At Yummly, Taimoor works on creating, fostering, and managing a growing community of 30+ million users and 30+ thousands brands through platform dynamics, social strategy, influencer marketing, user support, content, e-commerce and partnerships. Yummly was acquired by Whirlpool Corporation, the world’s biggest appliance manufacturer. Taimoor received his Bachelor’s in Advertising and Marketing from the University of Minnesota in a self-directed degree program that combined the School of Journalism and Mass Communication along with the Carlson School of Management.